The Hajj Financial Management Agency (bkph) has an important influence on managing Indonesia’s Hajj funds and encouraging an increase in exports of the Indonesian halal industry, an important initiative of the BPKH by widening the halal prudk market to the Islamic Trade Center in saudi Arabia through exports can create jobs, strengthen indonesia’s position as a leading halal product manufacturer
some references to products that can be extracted from several categories such as:
Food and beverage: ready-to-eat packaged food products with kahs indonsia flavor that meet the consumption needs of pilgrims in saudi Arabia
Cosmetics: Indonesian halal cosmetic products that have export standards
Drugs : another export commodity in the form of drugs in accordance with the standards of halal and international criteria that are safe for consumption
Textiles: in the form of Syar’i clothing that meets the needs of the international market, with consideration because Arabia is a center of worship and almost every year there are foreign tourists who come to perform the Hajj
BPKH market expansion methods
to realize the expansion of the halal market in Indonesia, BPKH makes strategies including
Cooperation with private companies this partnership serves to facilitate the distribution of Indonesian halal products to several regions in saudi Arabia
Participate in trade shows BPKH actively participate in international trade fairs that introduce Indonesian products and establish cooperation with several potential business markets
Investment to private companies BPKH invests directly into local companies saudi Arabia to establish cooperation that helps the dissemination of products to the public sector
this expansion provides an opportunity for indonesia to increase exports of Indonesian products on the international market, with ease of export indirectly forcing Indonesian companies to seize opportunities by creating new jobs to meet export needs, in addition with ease of export strengthening Indonesia’s position as the center of the world halal industry.
in addition to paving the way for the export market Hajj Financial Management Agency also has the task of ensuring that the products on the market meet halal standards considering the market share is muslim consumers, by collaborating with halal certification institutions that are recognized both in dindonesia and in Arabia as a form of compliance with halal products, increasing the halal certification ecosystem
some of the challenges faced in expanding the halal product market in saudi Arabia include the fierce competition of local products and international products that have been established in the saudi Arabian market, understanding of the different regulations between different local regulations of saudi Arabia and indonesia, the adjustment of unique consumer tastes to match the products with the health of saudi Arabia
delam menhadap permasalash BPKH overcome it in several ways including conducting market research to understand consumer needs and market trends in saudi Arabia, melakuakn adjustments to local policies and ensure compliance with applicable standards, encouraging excellence Indonesian halal products sebgai container marketing
with this policy, of course, BPKH cannot run alone without the participation of the Indonesian community in several ways including utilizing and encouraging the use of Indonesian halal products as well as promoting them at the international level, following the participation of several institutions such as the embassy of the Republic of indonesia (KBRI), the Ministry of trade, the Food and Drug Supervisory Agency to facilitate unrtuk continues to monitor and evaluate the progress of kespor halal products Indonesia