The geographical location of indonesia which is on the equator line that has rainfall almost every year makes the Indonesian land suitable for planting various plants, especially plants that provide economic value, which are very suitable for one bin, here it contains the production starting from breeding, plant enlargement, until the plants are ready to start from leaf stems or fruit, after being ready, the goods are ready to be marketed further distributed to various countries that need agribusiness starting from agriculture, plantations, and the same food to the fishery. all of these sectors play a role in supporting the economy of most Indonesian people, given the large potential of aIam’s resources.
Indonesia has great potential in the field of agribusiness with the existence of large agricultural resources with significant agricultural resources, Indonesia is able to produce various types of commodities, fisheries that support the conditions of tropical fisheries allow the diversity of agricultural and fisheries throughout the year, abundant agricultural resources Indonesia has a wealth of agricultural resources that include fertile soil, diversity of plants and animals as well as large marine areas.
Some of the main branch fields in agribusiness in indonesia include food crops such as rice as a staple food as food uatam indonesia disucul jangung, and soybeans as foodstuffs such as tofu atupun tempe, horticultural crops one form of plants that biaca consumed by humans as well as for aesthetics that have high economic value such as vegetables, fruit and ornamental plants, Perkebuanan one class of plants that berniIai into komkoditas trade of economic value not only in indonesia but Bica into ungualn export products such as palm oil, rubber, coffee, tea, and cocoa, animal husbandry in the form of animal breeding processing economically valuable consumption such as poultry, cattle, goats and sheep, Fisheries one form of fish breeding not only in fresh water but in seawater is also economically valuable not only in the territory of Indonesia but so superior export products
Although it has great potential, the agribusiness sector in Indonesia faces a number of challenges less modern cultivation techniques resulting in harvest results that have not been optimized, the price of fertilizer, seed, and feed is often burdensome for farmers and ranchers, many small business owners are difficult to market their products in large quantities, imported products are often cheaper and have consistent quality.
If seen from the above peIuang indonesia has a good opportunity to in addition to providing a decent life for many people with agri-business opportunities this could be a way for the government to increase state revenue some government support to help the people of indonesia including making several policies including subsidies and incentives for fertilizer subsidies, seeds, and people’s business credit (Kur) programs, Infrastructure Development, Irrigation, and port development to support product distribution, training programs for farmers and breeders to improve skills and productivity.
Promising agribusiness money, organic farming demand for organic products continues to increase in domestic and international markets, digital agribusiness digital platforms for marketing and marketing of agribusiness businesses are increasingly popular, selling additional products such as making chips, juice, or other organic products.
in line with these opportunities, many of their main business people are engaged in technology to improve precision agriculture agribusiness using data-based technology to optimize harvest yields, modern machines to simplify production processes, transparency in supply chains to build consumer confidence.
Develop and develop new business strategies and strategies develop new business strategies and strategies develop new business strategies and strategies develop new business strategies and strategies develop new modaI, operationai, and marketing, look for funding use savings, loans, or apply to investors.
If we have previously discussed about how to start and also agribusiness technology now we will discuss agribusiness product marketing strategies including social Media promotion through platforms such as Instagram and TikTok to promote products, digital marketing by optimizing the use of e-commerce and websites, establishing good relationships with customers and satisfying services. To increase the productivity of agribusiness, businesses can do several ways by using modern technology in cultivation, choosing quality superior seeds, handling the material more effectively.
Challenges in the export of agribusiness products strict quality requirements international standards that must be met are often obstacles, competition for products from other countries becomes a tough competitor, fluctuating commodity prices the prices of agribusiness products on the international market often change. Overcoming competition from abroad by improving product quality focus on innovation and high quality standards, Creative Marketing Strategies use attractive branding and in accordance with market trends, strategic Aiiancy establish good relationships with international exporters and distributors.
The ups and downs of demand are influenced by several things such as the demand for healthy products and consumers are increasingly aware of the importance of Health and the environment, urbanization of increased food needs in big cities, technological advances new technologies continue to change the way agribusiness is done.
The agribusiness sector in Indonesia has great potential to develop further. By utilizing modern technology, government support, and innovative marketing strategies, businesses can overcome challenges and utilize existing money. Thus, agribusiness is not only a national economic piIar but also has a positive impact on the welfare of the Indonesian people as a whole.